Tasked with conceptualizing and producing integrated packaging components for the MHP1000, the first headphones product for american luxury audio brand, McIntosh Laboratory. Created a seamless, rich and lasting customer experience, the packaging box, brushed metal stand and travel bag speaks back to the hi-fi sound and quality of the brand’s product category. See hyperlink for more about the MHP1000
Led team to develop social media creative, which included ideation, hashtag franchise creation, social voice/cadence crafting and content development: copy, image assets and produced influencer OTT videos for fashion and wellness oriented technologly start-up.
Lindsay Jang for Caeden #FindYourBalance
http://www.caeden.com/explore/lindsayjang/
http://missbish.com/caeden-presents-lindsay-jang-findyourbalance-watch-now/
ASTR for Caeden #WellConnected
http://www.caeden.com/explore/astr/
Selected to cultivate brand identity for tech start-up. The One Playce platform streamlines branding, publishing, and analytics, making social media management easy for everyone. Protect rights to your content, brand your content, manage your content, and maximize your content engagement – all in OnePlayce.
Product Positioning and Message Exploration, for the client’s first connected jewelry product, the Sona: for Mind and Body. Led and executed a full market study on language and messaging within the competitive landscape.
Sona Connected Bracelet for Mind & Body
http://www.caeden.com/sona/?_ga=1.65439658.560208144.1479696470
Creative Direction. Content Development. Art Direction. Design.
Tapped to execute “The FILA 95” (Grant Hill #1) re-release activation for over 400 attendees, including notable influencers. Led and managed all aspects of the event including Press/Guest list, all on-site operational logistics, securing liquor sponsorship with Diageo and partnering with Suite 36 restaurant/lounge before the venue opened its doors for the public.
Led social creative for Mo' Betta Wu an immersive live show starring Amanda Seals with music produced by Concord recording artist Kris Bowers.
During the 2012 London Games, Olympian Lia Neal partnered with USA Swimming Foundation to trailblaze the #SwimBrooklyn viral message campaign; complementing its existing Make a Splash initiative of water safety education.
Seeding influential culture movers with a SwimBrooklyn branded package that included exclusive Denon headphones, iPod with pre-loaded official SwimBrooklyn Playlist (also on Spotify) and graphic T-shirt which reached and engaged the social channels of Mike Tyson, Katie Couric, Spike Lee, Sway Calloway, Jeff Staple, Va$htie, and many others. The social strategy helped to grow Olympian Lia Neal presence while championing the message of water safety by engaging notable personalities with the message. Profits for the merchandise went back to USA Swimming Foundation.
Social Media Reach: Over 5 Million Impressions
The cause based and publicly traded (UK) telecommunications company launched in the US in 2016. I was tasked with creative direction for TPO's US launch.
